Branding is not just visual identity! Branding is often misunderstood by being reduced to its aesthetic component: visual identity. Branding is what gives your brand a reputation and, ultimately, a future. Branding is the ingenious art of actively shaping your business. It depends if you personally work on your branding or you hire top branding agencies but one thing is for sure, the importance of branding is unmatchable.
What is Branding?
Branding is the nuanced art of creating a strong, positive perception of a company, it’s products or services in the mind of the customers or prospects.
It is done by identifying, creating, and managing the cumulative assets and actions which eventually shape the perception of a brand. In simple words, branding is the process of giving a soul and identity (not just visual) to your business, which otherwise remains just a business.
Why is Branding important?
As mentioned above, branding gives an identity to your business. Without an identity who would remember your brand? How would you retain customers? How would you get yourself known? In all aspects, branding becomes mandatory.
Branding can change the way people see and perceive your brand. However, it needs to be done carefully and in a way, such that it drives only positive values.
Branding is not just developing the visual identity but it is about developing each and every aspect of your brand including business plan, advertising, customer service, social responsibility, reputation etc. All these elements (and many more) cumulatively work together in branding your organisation.
Why Branding Matters?
The actual question should be “Why branding doesn’t matter”. Have you ever thought about being someone without an identity? How would people recognise you? How would you be different from others?
It is for the same reason Branding Matters and the efforts you put in to create an identity for your business, pays you back. Here are some of the many reasons why Branding actually matters.
Your Business will be recognised by more people
Branding helps people identify and eventually recognise your business. A strong branding gets people intrigued and helps your business leave an everlasting impact on their mind, which otherwise would have faded away in no time.
A business with elements such as a distinct logo, defined colour palette, and other visual elements that are defined and remain the same over time makes it much more memorable. This is how your business becomes identical and if your branding has an everlasting impression on your prospects, they’ll come back to you when they need your product/service.
A Brand is more trustable than a business
Trust drives sales! Any business with customers trusting them can expect no more. It is the most important thing any business can have, but that isn’t always easy as it may sound.
A business without a branding cannot be identified and how can anyone trust something that can not be identified later? Here is where Branding becomes mandatory. Anyone when buying something never opt to go for a business without a clear, professional-looking branding. Why? It is because they are unable to trust the business.
Branding delivers the message of establishment and credibility to your prospects. Branding helps you tell your story and why must people trust you. Branding is an investment to improve and give an identity to your business which eventually builds trust among your audience.
A Brand builds emotional connection
We are humans and we eventually get connected emotionally to someone or something we identify. The same happens when you are not just any business but a brand. People start getting connected to your brand emotionally.
If the statement was not true, no one would have followed anyone and neither would they be interested in what’s going on in their life. We all admire some brands over the other, some celebrities over the other, some influencers over the other and the list goes on.
So, why is it so? It is because they have worked on their identity and gained more emotional attachment due to their branding. This is how we can also work on our branding for more emotional bondings.
Branding increases your Business value
A Brand will eventually build a group of like minded people around itself and finally drive in more value for your business. A strong branding means a strong identity and a much stronger reputation which, in turn, drives in more value to the business.
Value always doesn’t mean sales or monetary values. It can be in the form of influence, mind share etc.
Branding brings Pride and Satisfaction
Branding, no doubt, brings pride and satisfaction to anyone and everyone working for that organisation. Working for a highly reputed brand that is held in high regard amongst the public makes working for that organisation more satisfactory and fulfilling.
Any business’ success ultimately boils down to the amount of satisfaction their employees have towards working for their organisation. Also, being a highly reputed brand means no employees will ever want to leave the organisation, which eventually means more employee retention without effort.
However if you are not a well reputed brand till now and just starting with your business, do not sulk. There are many startup branding agencies providing creative branding services that can help you accelerate your branding process in no time. Just check them out and evaluate the best branding companies for startups till you find someone worthy enough.
Defining branding and its importance in one page is next to impossible. Branding is an ever evolving subject and has many layers. However, the best and easiest way to work on branding your business is to think of it as a human and improve its identity over time.
In case there is any confusion and you still lack confidence in branding your business, hire the best startup branding agency in your area and get the job done because branding is something that cannot be taken lightly if you want your business to succeed.