Grihum India
Grihum India is a premium hospitality and accommodation service provider specializing in hotels and PG (paying guest) accommodations. The company aims to offer comfortable, well-managed, and affordable living spaces for working professionals, students, and business travelers. With a focus on quality service, convenience, and customer satisfaction, Grihum India is positioned as a trusted name in the industry, ensuring a seamless living experience.
Task
Brand Manifestors was tasked with enhancing Grihum India's branding, digital establishment and transformation, online lead generation, and offline marketing consulting and execution. The goal was to create a strong brand identity, improve its digital footprint, attract potential customers, and establish credibility in the market. Currently, Grihum India is in its funding phase, where strategic branding and market positioning are crucial for future growth.
To elevate Grihum India’s brand presence, we implemented a comprehensive branding and marketing strategy. The project involved refining the brand’s identity, developing a user-friendly digital ecosystem, generating leads through online and offline channels, and offering expert consultation to enhance its market reach.
By leveraging digital transformation and targeted marketing campaigns, Brand Manifestors positioned Grihum India as a reliable accommodation provider for its target audience.
One of the major challenges was distinguishing Grihum India in the highly competitive hospitality industry. With numerous hotels and PG accommodations available, it was essential to build a unique brand presence that resonated with potential customers. Additionally, the lack of a well-established online presence made lead generation and customer acquisition more challenging.
We built a strong brand identity, digital presence, and lead generation system while leveraging offline partnerships and business consulting for scalability and funding.
We implemented a comprehensive branding and marketing strategy to establish Grihum India’s presence and drive growth.
The approach began with brand identity development for a strong market position. We then built a digital ecosystem with a website, SEO, and social media marketing to generate leads.
Paid ads and organic content boosted visibility, while offline marketing through corporate tie-ups and partnerships enhanced credibility. Lastly, business consulting and investor readiness ensured scalability and funding opportunities.
Optimized SEO and targeted paid ads significantly boosted lead generation.
Enhanced brand visibility through content marketing and ad campaigns.
Strategic partnerships with businesses ensured steady occupancy and referrals.
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We currently have 36 active media campaigns across 24 projects.
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