Dum Se Biryani

Overview 

‘Dum Se Biryani’ is a culinary venture that aims to revolutionize the biryani landscape. Rooted in tradition but with a contemporary appeal, this brand intends to cater to the palates of true biryani aficionados. The name ‘Dum Se Biryani’ pays homage to the ‘Dum’ cooking method used in preparing authentic biryani.

Objective

• Brand Positioning: To establish ‘Dum Se Biryani’ as a premier biryani brand, synonymous with authenticity, flavor, and tradition.
• Target Audience Reach: Engage and captivate a wide demographic – from millennials to older generations, from connoisseurs to casual diners.
• Unique Selling Proposition (USP): Promote the ‘Dum’ cooking method, which seals in the flavors and renders an aromatic, deeply flavorful biryani.